CONSULTATION; When It Comes to Drugs, What's in a (Brand) Name?

The Washington Post;  April 4, 2000 ;     676 words ......for prescribing brand name drugs? It seems...almost always for brand names and not generics...generics for every brand name drug? My doctor...generic drugs for brand name versions, in the...effective as the brand names. If you have any...because ...

5 marketing experts 1 pharma executive Another burning question: Will...

Pharmaceutical Executive;  September 1, 2004 ;     700+ words ......packaged goods whose brand names are the same no...global brand and brand name. As the medical...singular global brand names to point to, pharma...while keeping the brand names as close as circumstances...global pharma brand name is possible. ...

City's brand name strategy pays off

China Daily;  October 31, 2002 ;     228 words ......entered the "Chinese Brand Names" list, which means they...director of the Guangdong Brand Name Promotion Committee...said competing for brand names will assist businesses...and success. He said brand name products are better...

Branded for life; We scoff, we sneer and we claim to be immune from their...

The Birmingham Post (England);  August 26, 2002 ;     700+ words ......advertising slogans and brand names, it has entered...advertising and the brand name has never been...even discovered brand names affect people emotionally...greater if the brand name is bold and in...advertising slogans and brand names have been...money ...

Shelf awareness: What's in a brand name? Quality, sometimes. But it pays...

The Christian Science Monitor;  June 19, 2000 ;     700+ words ......Target suggests good quality at a great price, brand experts say. But names aren't always the consumer...Frigidaire's low-end line. That's the problem with brand-name shopping these days. So many products, so many...cyberspace can give you a pretty good idea of when a brand name deserves ...

Brand name vs generic

The Weekly Gleaner;  October 21, 2002 ;     243 words ......Knowing the facts about generics versus brand name can help make you a smarter shopper...active ingredients as the similar brand name drug. There is no difference between...sometimes be shaped differently from brand names, such as a generic tablet versus a brand name ...

New Millennium Brand Names Unveiled @The importance of a brand name cannot...

Korea Times (Seoul, Korea);  June 30, 2000 ;     504 words ......often become familiar with the brand name ahead of the product. A growing...focused on developing new brand names, casting aside the old to...increasing trend toward cherishing brand names has been prodding the relevant...readers on the most promising brand names of the ...

What's in a (brand) name?

Charleston Gazette;  September 29, 2005 ;     393 words ......really matter? Do teens buy clothes for the name brand, the look or the quality? "I wear what I like and...good." Fellow senior Brandon Wolford disagreed. "Brand names are very important in my life. I have always had...better [at Target], but I usually stick with the brand names rather than ...

Brand-name recycled goods preferred

USA Today;  April 1, 1996 ;     294 words ......only if the goods have a brand name they already know and trust...when they had the well-known brand names of 3M and Bounty. However...would rather buy them from a brand name manufacturer," points out...College of Business. "The brand name is like insurance that ...

Leadership and the art of the caricature `Jak had found that whenever he...

The Independent - London;  October 5, 2001 ;     641 words ......had found that, whenever he used a brand name in a topical cartoon, that firm would...that if you mentioned more than one brand name, you could get more for it. He would...he carefully inserts such competing brand names as Care and Compassion and Community...notices that that's all ...

China Beef up Confidence in Brand Name Agro-Products

Xinhua News Agency;  November 12, 2001 ;     160 words ......now bearing the label of being "Chinese Brand Names", represent a diverse mix of items from...ministry believes that a State-sanctioned "brand name" label could boost prices. Some oranges...be able to fetch some 10 yuan with a brand name.

How valuable is your bank's brand name?

Australian Banking & Finance;  January 31, 2007 ;     519 words ......of your bank's brand name, what factors affect...with very powerful brand names have been more...value of a good brand name may be up to 20...mentioned previously, brand value is, to a...to use multiple brand names, following an acquisition...

Brand-Name Schools Aren't Always Better

The Washington Post;  October 31, 1999 ;     700+ words ......like many consumers, is into brand names. I have never let brand names drive my buying decisions...would go straight for the brand name. Now, when it comes to colleges...80,000 over four. And the brand name does not always mean a school...s easy to understand why ...

There's more to selling than just having the best brand name in...

Snips;  February 1, 2001 ;     700+ words ......to get the best brand name in your area? How...determine which brand name is respected and...area. Make the brand name secondary. Make...their customers and brand names do not make any...everything tied up in a brand name that ends up behind...many eggs in ...

Matsushita Electric to Strengthen Global Brand Strategy by Focusing on Its...

PR Newswire;  April 22, 2003 ;     460 words ......for its Panasonic and National brand names, announced today that the company...Matsushita Electric adopted the brand name 'National' in Japan in 1927 at...National, Technics, and Quasar brand names, is a worldwide leader in the development...