|
|
Article: Marketing Masters: Heard Above the Crowd: Technology resellers and CPAs need to provide steady, consistent, quality marketing.
- Article from:
- Accounting Technology
- Article date:
- September 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Technology resellers and accounting professionals often confuse marketing with sales. Sales gets someone to buy a product or service. Marketing develops the leads needed to get to the sale.
Confusing the two-or forgetting to market altogether-is no longer an option for those who want to succeed, says Chris Ashby, chief operating officer of Pro-Active Solutions. "The market is always changing and resellers must realize marketing is no longer just an option, but a must," adds Ashby, whose firm has offices in Ohio, Michigan, and Illinois. Ashby and Judy Thornell, president of Baytek, presented two sessions at Best's recent Insights conference designed to help ...