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Article: Bringing up the baby food category: carrying a wide variety of products and offering shoppers incentives can help grocers hang onto their share of this stable category.(Center Store)
- Article from:
- Grocery Headquarters
- Article date:
- August 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The baby food category is hardly in its infancy in supermarkets. It's a resilient category retailers can count on for big rings at the checkout and repeat shoppers who need to stock up on many products at a time. While competition from big box supercenters threatens to hurt other grocery categories, some analysts contend that baby food is one category that is still thriving in the grocery channel.
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Baby food suppliers know that their category is a lucky one--four million new consumers are born every year in the United States, according to the U.S. Census Bureau. Yet to capture new customers and keep the category thriving, retailers ...