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Article: Downmarket cigarette DG set for clash with fashion label D&G.(News)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- August 26, 2004
- Author:
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cigarette maker Gallaher is to bring back and rebrand the venerable Dickens & Grant cigarettes as DG in a more that could incur legal action from fashion label Dolce & Gabbana.
The brand, which will be advertised at the point of purchase under taglines such as "more bling, less sting", is a response to the recent launch of Philip Morris's low-priced cigarette Basic.
Legal experts say the strength of DG as the logo of Dolce & Gabbana is such that Dolce & Gabbana has the legal right to claim "passing off". One source adds: "Dolce & Gabbana is very well-known in the UK and this could lead to brand damage."
Dickens & Grant was discontinued at the ...