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Article: Barrett Cernis lands Disney ABC1 TV channel launch.(Agencies)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- August 26, 2004
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Walt Disney Company has appointed Barrett Cernis to handle the launch of its new entertainment channel ABC1.
The channel launches on September 27 and will be broadcast on Freeview, initially between 6am and 6pm. In the longer term, Disney hopes to broadcast on cable and Sky Digital and to extend to a 24-hour operation.
The channel will be supported by an above-the-line advertising campaign using television and outdoor. Media buying and planning will be handled by Disney's media agency in the UK, Carat.
ABC1 is the company's first non-Disney branded channel to launch outside the US.
Unlike Disney's other channels in the UK, ABC1 ...