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Article: Teletubbies: fat ad budgets and fat kids.(Citings)
- Article from:
- Reason
- Article date:
- October 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Reason Foundation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A FEBRUARY REPORT from the Kaiser Family Foundation noted that kids who watch a lot of TV are more likely to be fat than kids who don't. It said exposure to food commercials was the most likely explanation. That theory fit well with recent press coverage of the issue: A study released in June by the Media Research Center's Free Market Project found that news reports overwhelmingly blame food vendors' attempts to pad their bottom lines for Americans' expanding waistlines.
One problem with linking fat kids to fat ad budgets is that TV ads for food are not a new development, as those of us whose heads still ring with the slogans and jingles of the 1970s can attest. ...
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