Article: Behind the enduring Joe Namath legend is a complicated and wounded man.

Byline: Ethan J. Skolnick

``Namath: A Biography' by Mark Kriegel; Viking ($27.95)

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He wore 12, inspiring kids intent on capturing his cool to wear the same. But the number most associated with Joe Willie Namath is 1. During the swinging '60s and second-wind '70s, he was the hottest single in sports, a lady-killer so secure in his masculinity that he cheerfully shaved his legs and posed in pantyhose for an ad campaign.

But what we remember most is the New York Jets quarterback wagging one finger as he left the Orange Bowl field after fulfilling the most famous guarantee. His lightly regarded Jets had humbled the mighty Baltimore ...

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