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Article: FCUK's disappearing logo.(French Connection's FCUK logo does not appear in its fall-winter ad campaign )
- Article from:
- WWD
- Article date:
- September 13, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Samantha Conti
LONDON -- French Connection's FCUK logo that raised eyebrows and ire on both sides of the Atlantic and boosted the company's profits and sales has vanished. The new fall-winter ad campaign, which breaks in the U.S. on Sept. 20, is all about innuendo.
The ads, which feature sun-drenched models rambling across a dusty American desert -- with and without their Harley-Davidson bikes -- have strap lines that read: "Something beginning with F." and ""Don't make us say it."
"We thought we'd come at the campaign from a completely different angle. Why do we have to be obvious? Why can't we be brave and let the campaign speak ...