Article: Japanese spend 5% of food expenditure on functional foods at $126 pp/year.(FOSHU)

Japan is not only the country of the rising sun, it is also where functional foods were born and where these have become a part of the fabric of Japanese healthy living, according to a new report from Paul Yamagouchi & Associates, entitled Functional Foods & FOSHU Japan 2004.

The Japanese spend $26 per person a year on functional foods, compared with $67.9 in the USA, $51.2 for Europeans and an estimated $3.20 a head in other Asian countries, it says. They also spend 5% of their food expenditures on functional foods, which have become a mainstream in the country.

Since 1990, the report estimates, over 5,500 new functional foods have been introduced in ...

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