Article: Milwaukee Journal Sentinel Announces Launch Date for MKE; New Staff in Place to Attract Generation of New Readers.

MILWAUKEE -- The Milwaukee Journal Sentinel announced today that its new weekly publication targeting young Milwaukee-area readers will be named MKE, and that the launch date for MKE and its Web counterpart, mkeonline.com, will be October 28.

The tabloid-style publication will be available free at a variety of locations throughout the metro Milwaukee area. MKE and mkeonline.com will be designed for young adults, delivering information relevant to their lives at work, at home and at play. It will regularly feature stories about money and shopping, people and travel, entertainment and food.

"It's no coincidence that the name of our new publication is also ...

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