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Article: Retailers Must Adopt New Approaches Focused on Prescription Drug Buyers to Build Whole Store Sales; New GMDC Study, Researched and Authored by Information Resources, Inc. and WSL Strategic Retail, Presents Breakthrough Methodology to Effectively Prompt Prescription Customers to Shop the Entire Store.
- Article from:
- PR Newswire
- Article date:
- September 13, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SCOTTSDALE, Ariz., Sept. 13 /PRNewswire/ -- Only 56% of shoppers who fill a prescription actually buy something else in the store on the same visit, presenting major opportunities for retailers, wholesalers and manufacturers alike to better connect with their customers and increase total stores sales according to "Leveraging the Connection of Pharmacy and the Whole Store," a new study released by the General Merchandise Distributors Council Educational Foundation. The study was researched and authored by Information Resources, Inc. and WSL Strategic Retail and was sponsored by multiple leading CPG manufacturers and retailers.
The study contends that a new ...