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Article: Coty Inc. Announces Licensing Agreement With Baby Phat to Develop and Market Fragrances.

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PR Newswire
Article date:
September 10, 2004
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NEW YORK, Sept. 10 /PRNewswire/ -- Coty Inc., one of the world's leading beauty companies, announced today the signing of a US licensing agreement covering the Baby Phat by Kimora Lee Simmons and Phat Farm trademarks. Under the terms of the license, Coty will initially develop and market fragrances under the Baby Phat by Kimora Lee Simmons brand.

This partnership is the first time that the Baby Phat brand has entered the fragrance and toiletries sector. The brand is well known for success within the 'urban market.' This market sector has become established in the music, publishing, lifestyle and fashion sectors. The sector sprang from hip-hop culture and ... 







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