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Article: New TV spots to focus on Florida orange juice health claims.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- September 16, 2004
CopyrightCOPYRIGHT 2004 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Kevin Bouffard, The Ledger, Lakeland, Fla. Knight Ridder/Tribune Business News
Sep. 16--LAKELAND, Fla. -- Orange juice has returned to the medicine cabinet.
The Florida Citrus Commission on Wednesday approved $875,000 for production of four new orange juice television ads that focus exclusively on the health benefits of orange juice. The ads will also carry a new marketing theme, "Healthy -- pure and simple."
The commission rejected a $1 million ad campaign proposed by Ben Hill Griffin III of Frostproof, one of the state's largest growers, that would have focused on buying orange juice to help Florida recover from hurricanes Charley ...