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Article: BMW enhances image; Active steering system is handling milestone.(AUTO WEEKEND)
- Article from:
- The Washington Times (Washington, DC)
- Article date:
- September 17, 2004
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Copyright informationCOPYRIGHT 2004 The Washington Times LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Frank Aukofer, SPECIAL TO THE WASHINGTON TIMES
With few exceptions over nearly 40 years, the Bavarian Motor Works has nurtured a reputation for precise handling even on cars with modest power.
It's a function that appeals primarily to the driving enthusiast, but it has contributed to an overall perception of performance that has made BMW a leading luxury brand in the United States.
Potential buyers may know nothing about automobiles and never push them harder than would the average Toyota Camry driver.
Nevertheless, they have a notion, however vague, that BMW somehow stands for Best Motoring World-wide.
Now that's not irrefutably true, but the ...
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