|
|
Article: FRITO-LAY RE-INVENTS ITS LAY'S AND RUFFLES POTATO CHIPS -- TARGETS UPCOMING PEAK POTATO CHIP SELLING SEASON; COMPANY LAUNCHES FIRST NEW LAY'S NETWORK TV AD CAMPAIGN IN TEN YEARS STARRING LARRY BIRD AND KAREEM ABDUL-JABBAR; CREATES SPECIAL CONSUMER PROMOTION WITH MCI
- Article from:
- PR Newswire
- Article date:
- May 7, 1992
CopyrightCOPYRIGHT 1992 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
FRITO-LAY RE-INVENTS ITS LAY'S AND RUFFLES POTATO CHIPS -- TARGETS UPCOMING PEAK POTATO CHIP SELLING SEASON; COMPANY LAUNCHES FIRST NEW LAY'S NETWORK TV AD CAMPAIGN IN TEN YEARS STARRING LARRY BIRD AND KAREEM
ABDUL-JABBAR; CREATES SPECIAL CONSUMER PROMOTION WITH MCI
PLANO, Texas, May 7 /PRNewswire/ -- Just two weeks after reformulating its Nacho Cheesier Doritos brand tortilla chips, Frito- Lay, Inc. announced today it has literally re-invented its Lay's and Ruffles brand potato chips. The decision marks the first time the company's potato chips have been changed in Lay's 53-year history and since Ruffles was introduced in 1966. The new Lay's and Ruffles ...