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Article: DBS in more 'sets,' says study.(Research)(digital-cable subscribers)(Brief Article)
- Article from:
- Multichannel News
- Article date:
- September 13, 2004
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LARCHMONT, N.Y. -- A new survey finds that 79% of TVs in direct-broadcast satellite homes are connected to that digital platform, versus 58% "set" penetration in digital-cable homes.
Horowitz Associates Inc.'s "State of Digital and Interactive Television 2004" also found that digital-cable subscribers pay an average of $16.60 more per month for their service than DBS customers do.
The report found that 45% of multichannel homes in markets where digital cable has been launched have some form of DTV service--digital cable (28%) or DBS (20%).
And 22% of current digital-cable subscribers said they will either disconnect their service altogether or ...