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Article: Multiple roles in responding to strategic communications: wearing trifocals.
- Article from:
- Business Communication Quarterly
- Article date:
- September 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Association for Business Communication. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Teaching communication to MBAs often involves focusing on corporate strategic discourse when student project are intended to help companies move to a more advanced stage of development. This focus on corporate strategy--the language and concepts that concern the mission and direction that an organization should adopt--requires, in turn, that faculty enact several roles to assist students in developing their final assignments, strategic presentations, and reports. Faculty play the role of specialists in corporate strategy communication specialists, and stand-ins for the primary audience(s) for these assignments. Working with students on these assignments underscores two ...