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Article: British Airways and itraffic Launch Online Eye Opener With 'Best Sleep Guarantee'; Online Campaign to Target Club World Business Travelers.
- Article from:
- PR Newswire
- Article date:
- September 20, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Sept. 20 /PRNewswire/ -- British Airways and itraffic, the interactive marketing and advertising subsidiary of AGENCY.COM Ltd., today announced the launch of an interactive campaign supporting British Airways' "Best Sleep Guarantee(SM)." The online campaign is designed to create awareness of British Airways' promise that if Club World business class flyers do not get the best in-flight sleep they have ever had, they will be upgraded from Club World to FIRST class on their next flight.
The goal of the online campaign is to build differentiation and preference for British Airways among business flyers as the 2004 travel season heats up. British Airways ...