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Article: Gap fights maturity with new concept.
- Article from:
- WWD
- Article date:
- September 16, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: David Moin
NEW YORK -- Gap Inc. this week disclosed it will target women aged 35 and older with a new concept, but its president and chief executive Paul Pressler on Wednesday acknowledged it could be up to two years before there is any significant rollout of the format.
While Gap disclosed few details about the new division, up to 10 stores are seen opening in fall 2005 in two regions of the country and they will undergo at least a couple of seasons of testing before a decision on a more aggressive rollout is made, said Pressler.
The concept's development comes as there are growing questions over the long-term growth prospects of Gap ...