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Direct Marketing Leader Identifies Three Universal Truths About Direct Mail; Howard Draft Advises National Postal Forum Attendees on How to Capitalize on Direct Mail Trends.
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PR Newswire
- Article date:
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September 20, 2004
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Copyright informationCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO, Sept. 20 /PRNewswire/ -- Speaking to the country's leading mail professionals at the National Postal Forum in Washington D.C. today, marketing icon Howard Draft challenged attendees to accept and capitalize on three universal truths about Direct Mail -- truths he says build businesses. Howard Draft is CEO of Draft, the global marketing services agency whose clients include some of the country's largest users of direct mail, such as Verizon, Bank of America, and the United States Postal Service.
"It used to be 'The customer is King,'" said Draft. "Well, nowadays the customer is a dictator."
"Consumers have -- and are wielding -- unprecedented control over ...
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