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Article: Coke Vows to End Pepsi's 50-Year Rule in Thailand.
- Article from:
- Bangkok Post (Bangkok, Thailand)
- Article date:
- September 30, 2003
CopyrightCOPYRIGHT 2003 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Sukanya Jitpleecheep
Sep. 30--Coca-Cola has announced a bold ambition to overtake rival Pepsi within three years in the 10-billion-baht cola market in Thailand, one of a handful of countries in the world where Coke is not the leader.
The campaign would involve "huge" spending on marketing activities to tell consumers that Coke was "the real thing", said Chuenhathai Vuntanadit, marketing manager of Coca-Cola (Thailand).
Pepsi has been the dominant player in the local cola market since its entry 50 years ago, three years after Coca-Cola. Pepsi now controls a 62 percent market share while Coca-Cola has only 38 percent.
An executive ...