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Article: Another lost season? NHL's player lockout puts $460M on ice; Marketers start to move out as league takes on labor issues.(News)(National hockey League)(Entertainment and Sports Programming Network)
- Article from:
- Advertising Age
- Article date:
- September 20, 2004
- Author:
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: RICH THOMASELLI
The National Hockey League is facing a $460 million loss in advertising revenue and TV rights fees if, in the wake of the hockey lockout, the entire 2004-05 season is canceled. Some of the league's key marketing partners are already shifting their ad dollars to other sports, anticipating they will be frozen out.
NHL Commissioner Gary Bettman announced Sept. 15 that the league was locking out the players after it failed to come to a labor agreement with the National Hockey League Players Association. Training camp was set to open Sept. 16, with the puck dropping on the regular season Oct. 13.
Mr. Bettman told the owners ...