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Article: RAF appoints DLKW to 3m [pounds sterling] advertising account.(Agencies)(Royal Air Force)(Delaney Lund Knox Warren & Partners)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- September 9, 2004
- Author:
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Royal Air Force has appointed Delaney Lund Knox Warren & Partners (DLKW) to its 3m [pounds sterling] advertising account, following a four-way pitch. The agency pitched against DFGW, Mother and incumbent J Walter Thompson, which had held the account for more than three decades.
COI Communications oversaw the pitch. Media planning and buying, handled by Manning Gottlieb OMD, is unaffected by the decision.
DLKW's brief is expected to include a campaign targeting 16-to 24-year-olds that aims to raise awareness of the RAF as a potential career path.
The appointment comes weeks after the Government announced a "modernisation" plan intended to ...