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Article: Halewood takes a shot.(Beers--Wine--Spirits)(Halewood International's new Red Square vodka shots)(Brief Article)
- Article from:
- Grocer
- Article date:
- September 4, 2004
CopyrightCOPYRIGHT 2004 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Halewood International is relaunching Red Square vodka shots to link the brand more closely with Red Square Reloaded--itself set to benefit from a 5m [pounds sterling] pre-Christmas TV ad campaign.
The Shots range, formerly Hot Shot, is called Reloaded Shot. A new look highlights its main ingredients of vodka, caffeine and taurine. Press ads with an urban ...