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Article: Brand mot.(Dunkin Donuts)(Krispy Kreme Doughnuts)
- Article from:
- Brand Strategy
- Article date:
- September 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Krispy Kreme Doughnuts' profits halved in Q2. Its six month net income dropped 171% from last year to a loss of $18.7m (10.4m [pounds sterling]), its first since going public in 2000. It's also suffering from the departure of its COO and an accounting probe.
Krispy Kreme cites the low-carb diet craze as one reason, but similar brands have not been hit and Dunkin' Donuts and International Dairy Queen have more than double Krispy Kreme's per-capita revenue in the US. It's introducing frozen drinks, coffee beans and mini and sugar-free doughnuts to its range, as well as continuing its expansion overseas. Joanna Doonar investigates if Krispy Kreme Doughnuts is doing ...