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Article: SA increases fall ad bucks. (fall 1992 advertising by Seventh Avenue apparel makers)
- Article from:
- WWD
- Article date:
- June 12, 1992
- Author:
CopyrightCOPYRIGHT 1992 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Apparel makers have some good news for the publishing industry.
This fall's ad budgets at a number of major firms will show increases of 10 percent to more than 30 percent -- and most of that money is going into national print campaigns, supplemented by outdoor advertising.
Guess Inc. has increased its ad budget 25 percent for the second half, said a spokeswoman. Although she declined to reveal Guess's budget, industry sources say the company spends about $20 million a year in advertising its apparel divisions.
For fall, the company has added such publication as Volume, a hip hop music publication, and Esquire.
The fall ...