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Article: Right-hand ring ties in with Catwoman.(Diamond Notes)(Brief Article)
- Article from:
- Jewelers Circular Keystone
- Article date:
- September 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"Catwomen of the world. raise your right hand!" This summer, De Beers' Diamond Trading Company tied its right-hand ring advertising to Warner Brothers' Catwoman. The execution pictured here ran in heavy rotation during the summer, and the movie returned the plug by showing a scene in which Catwoman tries on a right-hand ring. "Catwoman was the perfect fit for ...
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