Article: Right-hand ring ties in with Catwoman.(Diamond Notes)(Brief Article)

"Catwomen of the world. raise your right hand!" This summer, De Beers' Diamond Trading Company tied its right-hand ring advertising to Warner Brothers' Catwoman. The execution pictured here ran in heavy rotation during the summer, and the movie returned the plug by showing a scene in which Catwoman tries on a right-hand ring. "Catwoman was the perfect fit for ...

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