Article: Page layout drives Web search.

TECHNOLOGY RESEARCH NEWS

By Kimberly Patch - A typical Web search engine indexes the Web by crawling Web pages, extracting text and links, and using the information to construct a Web graph that reflects the relative importance of individual Web pages. The method relies heavily on analyzing links, or the way pages connect.

Researchers from the University of Chicago and Microsoft Research Asia have devised a system that analyzes content at the level of blocks of information on a page rather than the coarser page-level. This allows for a model of the relationships between Web pages that shows the intrinsic semantic structure of the Web, said Deng Cai, who ...

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