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Article: Best B-to-B Ads Take Center Stage at CEBA Awards; OgilvyOne wins top prize and $25,000 for FM Global campaign, appearing in Business Insurance.
- Article from:
- Business Wire
- Article date:
- September 22, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- "$10 sprinkler head or $10,000,000 headache?" That question and others like it ("29(cents) screw or $29,000,000 screw up?") make for a clever ad campaign for insurance firm FM Global. The campaign, by OgilvyOne Worldwide, illuminates a tough-to-explain subject (insurance and risk management) with an instantly understandable premise: better safe than sorry.
The FM Global ads, which appeared in Crain Communications' Business Insurance, bested a record 436 other entries to win best of show at the 9th Annual Creative Excellence in Business Advertising (CEBA) Awards, held last night at Eleven Madison Park, as part of Advertising Week. OgilvyOne's creative ...