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Article: Japan's differences are conveniently marketed. (Japan and the world market)
- Article from:
- Video Age International
- Article date:
- April 1, 1992
- Author:
CopyrightCOPYRIGHT 1992 TV Trade Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Italians view someone who isn't playing by the rules as someone who makes believe he's crazy, so he doesn't have to pay taxes."
It seems that the Japanese are playing the same game. They know the rules, but they play the "cultural difference" card when suitable.
Japan can take advantage of the world's market, but outsiders cannot take advantage of the Japanese market. The reason? They are "different." The Japanese are envious of America's living standards, without realizing that they too could be living just as comfortably - simply by opening up their market. Then, there would be no more need for the Japanese to travel to New York to buy a cheap ...