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Article: Coated paper: what can publishers expect? (magazine publishers)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- January 1, 1992
- Author:
CopyrightCOPYRIGHT 1992 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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What are the economic trends in the supply/demand balance of coated paper, and what do they mean to your bottom line?
More and more magazines are vying for shares of the available ad dollars; the electronic media are offering increasing opportunities to advertisers; and postal rates are up. Magazine publishers are struggling. They are not only looking for ways to attract additional revenue, but also diligently seeking ways to control costs. In this environment, having the right supply of paper at the right price will have a critical effect on the publisher's bottom line.
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