Article: Cancer Research Institute and icrossing Form Search Engine Marketing Partnership.

NEW YORK, Sept. 27 /PRNewswire/ -- icrossing, the leading search engine marketing firm, announced today that it agreed to provide a pro bono donation of search engine marketing services to the Cancer Research Institute (CRI), the only cancer charity in the US to receive an A+ grade for fiscal disclosure and efficiency from the American Institute of Philanthropy.

"Charitable organizations like Cancer Research Institute face intense competitive pressure in their fundraising efforts, and the internet has become an extremely powerful tool in that endeavor," said Jeffrey Herzog, CEO at icrossing. "When a potential donor seeks out a keyword such as 'cancer research' ...

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