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Curing the cottage cheese blues. (weak sales of cottage cheese) (Dryer on Marketing) (Column)

The sluggish sales of cottage cheese may be attributed to consumer dissatisfaction over product freshness and flavor as well as the increasing popularity of low-fat dairy products. Marketing efforts to reposition cottage cheese should focus on the product's high protein and calcium content. In addition, dairy manufacturers should improve product quality by using the freshest ingredients, introducing new flavors and coming up with single-serve packages and a more reasonable price.

Cottage cheese sales have been giving the dairy foods business the blues for a long time. They are headed straight south as per capita consumption continues to drop. But the decline can be reversed.

The ...

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