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Article: Curing the cottage cheese blues. (weak sales of cottage cheese) (Dryer on Marketing) (Column)
- Article from:
- Dairy Foods
- Article date:
- March 1, 1992
- Author:
CopyrightCOPYRIGHT 1992 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cottage cheese sales have been giving the dairy foods business the blues for a long time. They are headed straight south as per capita consumption continues to drop. But the decline can be reversed.
The category is in deep trouble for two reasons: (1) manufacturers and (2) consumers. Both have changed, and they seem to be headed in opposing directions.
Thirty years ago, cottage cheese was the diet food of choice. It was a substitute for starches like potatoes, an alternative to leafy salads, a main course at noon, even dessert in some households. It was ever present on restaurant menus and in every mom's refrigerator. It was good stuff.
So, why ...
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