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Article: DRIVING SEAT: Compact executive cars to be cheaper.(Features)
- Article from:
- Daily Post (Liverpool, England)
- Article date:
- September 24, 2004
CopyrightCOPYRIGHT 2004 MGN Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DISCOUNTS of up to 10% are likely to be offered on compact executive cars because of the intense competition that is affecting prestige makers such as Jaguar.
This is the prediction of Glass's Guide, the so-called trade bible on prices, which forecasts that a flurry of forthcoming new models will shake the current market.
``However, none of the prestige manufacturers will achieve their compact executive sales targets without resorting to discounting, '' suggests Richard Crosthwaite, of Glass's.
``Most dealers are still pushing hard to achieve new car targets so that they can become eligible for bonuses, and this is only possible in the current ...