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Article: Spanish paper apologizes for Trade Center ad.(El Pais, online subscription campaign)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- September 27, 2004
- Author:
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: IVAN CASTANO
[Madrid] Spain's biggest newspaper El Pais apologized for launching an online subscription campaign for its Web site that used images of the Sept. 11 terrorist attacks to win subscribers to its Web site elpais.es.
The campaign, e-mailed to the site's 50,000 registered users, used two images of the downtown Manhattan skyline. The first showed the World Trade Center's Twin Towers standing out from the New York horizon; the second depicted the gloomy void left after Sept. 11. It carried the copy, "Un dia da para mucho. Imaginese lo que puede suceder en tres meses ["A lot can happen in a day. Imagine what can happen in three months].'' ...
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Article: El Pais publisher comes to Le Monde's rescue
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March 7, 2005 ;
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... ... Grupo Prisa, publisher of Spanish newspaper El Pais, announced plans Monday to inject euro25 million ... Monde since the launch of its flagship daily El Pais in the late 1970s. Besides El Pais, Prisa owns radio networks in Spain and Latin ...
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