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Article: Fessing up to a popular '50's theme.(Biography)
- Article from:
- Wearables Business
- Article date:
- October 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: ERIC PETERSON
Tim Coggeshall
Buckstopper at Cruisin' USA in St. Louis, Missouri
That's no typo above: Tim Coggeshall's title is really Buckstopper. "That's what my card says," he laughs. "The buck stops here. If there's any questions, comments, suggestions, problems, you let me know. I learned a thing from a mentor a number of years ago: Mess up, fess up, dress up. If you mess up, fess up to it, and then dress it up the best you can."
Coggeshall says his business philosophy is "way simple golden-rule stuff. Everybody's a decent person. If you give them a chance to not be, they may or may not take you up on it."
Long ...