Article: Bob Heyman Joins Mediasmith as Chief Search Officer.

SAN FRANCISCO, Sept. 30 /PRNewswire/ -- Mediasmith Inc. announced today that Bob Heyman has joined the agency as Chief Search Officer. Mr. Heyman is a leading author and entrepreneur in the field of Internet Marketing. At Cybernautics, a company founded by Heyman in 1994 and sold to USWeb in 1997, Heyman coined the terms "Audience Development" for building traffic to websites, and "Search Engine Optimization" (SEO). He is generally credited with inventing the agency side of the search engine management (SEM) process.

Dave Smith, CEO of Mediasmith, welcomed the addition of Heyman. "Mediasmith is all about media integration of all media. Bob showed us how we ...

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