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Article: Bob Heyman Joins Mediasmith as Chief Search Officer.
- Article from:
- PR Newswire
- Article date:
- September 30, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO, Sept. 30 /PRNewswire/ -- Mediasmith Inc. announced today that Bob Heyman has joined the agency as Chief Search Officer. Mr. Heyman is a leading author and entrepreneur in the field of Internet Marketing. At Cybernautics, a company founded by Heyman in 1994 and sold to USWeb in 1997, Heyman coined the terms "Audience Development" for building traffic to websites, and "Search Engine Optimization" (SEO). He is generally credited with inventing the agency side of the search engine management (SEM) process.
Dave Smith, CEO of Mediasmith, welcomed the addition of Heyman. "Mediasmith is all about media integration of all media. Bob showed us how we ...