Article: Cosmetic ingredients: understanding puffery. (alleged enhancers)

The lotion contained bovine albumin and the label claimed it would give a "face lift without surgery." The Food and Drug Administration (FDA) said the claims caused the product to be a misbranded drug. In 1968, the court said no. "If lifting and firming products are deemed intended to affect the structure of the body, girdles and brassieres must be devices within the meaning of the law."

In 1969 an appellate court overturned this decision, but the issues persist today. "Most cosmetics contain ingredients that are promoted with exaggerated claims of beauty or long-lasting effects to create an image," says John E. Bailey, Ph.D., director of the FDA's division ...

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