Article: Colgate-Palmolive and the American Dental Association Launch 'Save the World from Cavities' Campaign to Prevent Tooth Decay in Children; Tennis Great Venus Williams Joins in the Effort to Help Raise Awareness Of the Importance of Oral Health.

ORLANDO, Fla., Oct. 1 /PRNewswire/ -- Colgate-Palmolive, the world leader in oral care announced today that it has partnered with the American Dental Association (ADA) to launch the new "Save The World From Cavities" campaign, a public awareness program to prevent cavities and help teach children how to take charge of their oral health.

The campaign was announced against the backdrop of the 2004 ADA annual conference in Orlando. Venus Williams, one of the reigning stars of women's tennis, joined Colgate and the ADA for the kickoff, speaking to children from the Orange County Head Start program about the importance of maintaining good oral health habits. Williams ...

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