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Article: The Internet advertising dilemma: promoting candidates on local television station Web sites.(Feature)
- Article from:
- Campaigns & Elections
- Article date:
- September 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Campaigns & Elections, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If at first the Federal Elections Commission (FEC) bans your type of advertising, try another medium. This may be what campaigns look to do during the last 60 days before the general election and 30 days before a primary.
The new campaign finance law restricts television advertising financed by hard money--capped at $2,000 per person--in the 60 days before an election. So the soft money giants, who are prepared to provide donations into the six- and seven-figures, are left out of the mix on television. These groups are looking for a different way to spend their war chests, and the Internet might be one of them.
Though the groups cannot buy television ads ...