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Article: Colgate works with C4 on first interactive TV drive.(Marketing)(Brief Article)
- Article from:
- New Media Age
- Article date:
- September 16, 2004
- Author:
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Colgate is running its first ever interactive TV campaign to coincide with its third annual Oral Health Month, in partnership with the British Dental Association.
The dental care company has worked with Channel 4's interactive ad department on the commercial, which is airing on Channel 4, E4 and Sky Digital.
Colgate is giving away 1m of its products as part of Oral Health Month, and some of these are being distributed via the iTV ad campaign as well as online.
The initiative runs throughout September with the aim of improving the nation's dental hygiene, particularly in the UK's top 10 'dental blackspots': towns identified as having the worst ...