Article: Times article becomes ad for new Manhattan condo. (New York Times; condominium project being developed in Manhattan, New York, New York)

An editorial piece in the New York Times has been incorporated in its entirely into a print ad for 353 Central Park West -- the 22-story luxury residential condominium on Manhattan's West Side being developed by Kiska Developers.

Using an entire Times story for advertising is an approach rarely seen in this city -- or anywhere else -- according to Ric Katz, president/creative director of The Ramstar Group, the Manhattan-based agency responsible for the building's and campaign.

"One rarely gets the opportunity to capitalize on a rave review by such an authoritative medium as The Times," said Katz. "In more than two decades of producing advertising and ...

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