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Article: Times article becomes ad for new Manhattan condo. (New York Times; condominium project being developed in Manhattan, New York, New York)
- Article from:
- Real Estate Weekly
- Article date:
- June 10, 1992
CopyrightCOPYRIGHT 1992 Hagedorn Publication. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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An editorial piece in the New York Times has been incorporated in its entirely into a print ad for 353 Central Park West -- the 22-story luxury residential condominium on Manhattan's West Side being developed by Kiska Developers.
Using an entire Times story for advertising is an approach rarely seen in this city -- or anywhere else -- according to Ric Katz, president/creative director of The Ramstar Group, the Manhattan-based agency responsible for the building's and campaign.
"One rarely gets the opportunity to capitalize on a rave review by such an authoritative medium as The Times," said Katz. "In more than two decades of producing advertising and ...
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