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Article: Grand Ole Opry Names Cracker Barrel Old Country Store as First-Ever Presenting Sponsor; Partnership Strengthens Nearly 30-Year Relationship.
- Article from:
- Business Wire
- Article date:
- October 1, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NASHVILLE, Tenn. -- The Grand Ole Opry will add a new name atop its legendary lineup when Cracker Barrel Old County Store(R) becomes the first presenting sponsor in the 79-year history of the Opry. As the presenting sponsor, Cracker Barrel will become an integral part of the Opry's signature blend of music and entertainment, effective today.
"In many ways the legacy of the Grand Ole Opry has been built over the years on its great relationships with the artists, its national distribution and its successful association with its sponsors," said Colin V. Reed, president and chief executive officer of Gaylord Entertainment Co. (NYSE: GET) which owns the Opry. "Both the ...