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Article: Bell Pottinger USA Has Been Selected By The American Academy Of Neurology And Its Foundation To Conduct National Awareness Campaign.
- Article from:
- Business Wire
- Article date:
- September 28, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CAMBRIDGE, Mass. -- Bell Pottinger USA announced today that they have been named agency of record by The American Academy of Neurology (AAN) and the American Academy of Neurology Foundation (AANF).
Bell Pottinger USA will work with AAN and AANF to launch its first-ever public awareness campaign, which will commence in a highly visible test market in January 2005. The results and findings of that market test will be utilized to shape a national campaign to launch in the fall of 2005.
AAN and AANF considered over 80 agencies but the expertise and enthusiasm demonstrated by the Bell Pottinger USA team enabled them win the support of the AAN/AANF committee.