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Article: Market Research: Vital Tool to Power Blockbuster Product Launches.
- Article from:
- Business Wire
- Article date:
- September 30, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHAPEL HILL, N.C. -- Industry leaders strategically employ market research insights to spot market growth windows and create blockbuster product launches. The most effective market research staffs have the skill sets and competencies needed to fuel product launch and lifecycle growth. This vital link between successful launches and market research skill sets is one of many critical insights emerging from a new study of 85 market research organizations across 20 industries by benchmark leader, Best Practices, LLC.
Profiled in a free white paper online at http://www3.best-in-class.com/cr112.htm, this new research reveals best practices behind the market research ...