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Article: San Diego printers: their job's no longer black and white; survival strategies include going into desktop publishing. (Special Report: Commercial Printing) (Industry Overview)
- Article from:
- San Diego Business Journal
- Article date:
- May 25, 1992
- Author:
CopyrightCOPYRIGHT 1992 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In the print shops of yesteryear, customers came in toting art boards or sketches drawn by hand, typesetters and color separators plied their trades manually in the back rooms, and the presses rolled on -- gobbling virgin paper amid heady fumes from inks and solvents.
Everyone's role was clearly drawn, as if printed in black and white. But that was before advances in desktop publishing blurred the lines of responsibility between customer and printer, and before environmental concerns introduced an element of green.
The picture of printing in San Diego today, according to local experts, shows shopkeepers struggling to keep up in a marketplace that produces ...