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Article: Clear Channel Radio Continues Drive to Make Radio More Competitive.
- Article from:
- Business Wire
- Article date:
- October 4, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN ANTONIO -- Clear Channel (NYSE:CCU)
--Unprecedented, New Creative Resource Group Will Drive Higher-Quality Ads and More Effective, Shorter Spots
--Radio Creative Veteran Jim Cook Named Senior Vice President, Creative Services
--All-Star Training and Education Initiative to be Led by Marketing Guru Jack Trout, Radio Rebels Dick Orkin and the Radio Ranch, and Roy Williams' Wizard of Ads
Clear Channel Radio today announced the next step in its broad initiative to improve the overall quality of radio to listeners and value to advertisers with the creation of the Clear Channel Radio Creative Resource Group. The group, which officially ...