Article: Exploring the factors influencing the adoption of interactive cable television services in Taiwan.

Television digitalization is an important part of national information infrastructures, and several developed countries such as the United States, United Kingdom. and Japan have already started the process of television digitalization. Taiwan's five terrestrial television stations, including one public broadcasting station, started their process of digital conversion in 1998, and the government has mandated that the five stations complete their digital conversion in 2006. More than 80% of Taiwan's television households subscribe to cable television and thus it is necessary that cable television becomes digitalized so that the digital television signals can be received by ...

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