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Article: Robinsons Fruit Spring future in doubt after supermarket delisting.(News)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- September 16, 2004
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The future of Robinsons Fruit Spring is under threat following the decision by supermarkets to pull the product.
Robinsons Fruit Spring is a still, water-based drink aimed at 20- to 25-year-old women, and was only launched by Britvic Soft Drinks in January this year (MW June 5, 2003).
But it is now being taken off the shelves in Asda and its presence is severely reduced in other retailers such as Waitrose and Morrisons. Insiders say it has been a poor seller due to a combination of factors including price and consumer confusion over the proposition.
However, a Britvic spokeswoman says that the company is "very pleased" with sales so far. She ...