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Article: Western Canadian consumer attitudes towards certified value-added wood products: an exploratory assessment.
- Article from:
- Forest Products Journal
- Article date:
- September 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Forest Products Society. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Abstract
Value-added wood products consist of a broad spectrum of industrial, structural, and consumer goods ranging from differentiated commodity products like remanufactured lumber to higher value appearance products like furniture, flooring, and millwork. To date, little research has been conducted on forest certification issues as they pertain to the value-added wood products sector. To address some of these gaps in knowledge, four consumer focus group sessions were held in western Canada in late 2002 and early 2003. The major purpose of the research was to qualitatively gauge the market awareness and potential market acceptance of certification for commonly ...